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HomeTechnology NewsMatcha Tea Market Bitter to Better: Capitalizing on the Acquired Taste 2030

Matcha Tea Market Bitter to Better: Capitalizing on the Acquired Taste 2030



The matcha tea market has experienced significant growth, with a global market size of USD 3.27 Billion in 2021, and it is projected to continue expanding at a robust compound annual growth rate (CAGR) of 8.7% throughout the forecast period. This growth trajectory can be attributed to a combination of factors that are reshaping consumer preferences and driving demand for this unique and vibrant beverage.

One of the key drivers behind the increasing popularity of matcha tea is the growing awareness of its substantial health benefits. Matcha tea is celebrated for its rich content of vitamins, minerals, and antioxidants, which have been linked to various health advantages. As consumers become more health-conscious and seek out nutrient-rich options, matcha tea presents itself as an appealing choice due to its potential to contribute to overall well-being.

Moreover, the contemporary inclination towards healthier lifestyles has fueled the demand for beverages that offer more than just refreshment. Matcha tea, with its inherent nutritional value, aligns perfectly with this trend, positioning itself as not only a refreshing drink but also a potential source of essential nutrients. The antioxidants found in matcha tea are particularly noteworthy for their potential to combat oxidative stress and promote various aspects of health.

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In addition to its health benefits, the distinct and captivating flavor profile of matcha tea has contributed significantly to its popularity. This vibrant green tea powder has a unique earthy and slightly bitter taste that sets it apart from other traditional teas. Its versatility is another aspect that plays a pivotal role in driving revenue growth. Matcha tea can be incorporated into a wide array of culinary creations, from beverages like lattes and smoothies to desserts, baked goods, and savory dishes. This adaptability has not only broadened its consumer base but has also spurred culinary innovation, leading to the creation of various matcha-infused products.

In conclusion, the matcha tea market’s remarkable growth journey is underpinned by multiple factors. The convergence of heightened awareness regarding its health benefits, the surge in demand for nutrient-rich beverages, and the allure of its distinct flavor and culinary adaptability collectively contribute to the impressive revenue CAGR of 8.7% predicted for the market during the forecast period. As consumers continue to seek holistic well-being and delightful gastronomic experiences, matcha tea stands poised to meet these evolving preferences and maintain its upward trajectory in the global beverage market.

By Product Outlook      

  • Powder
  • RTD Beverages
  • Instant Premixes

By Grade Type Outlook

  • Classic
  • Ceremonial
  • Café
  • Culinary
  • Others

By Source Outlook        

  • Natural
  • Conventional

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The remarkable revenue growth in the matcha tea market can be attributed in significant part to the heightened global awareness of health and wellness among consumers. Matcha tea, known for its numerous health benefits, has emerged as a favored beverage due to its potential positive impacts on various aspects of well-being.

One of the standout health benefits of matcha tea is its ability to boost metabolism and enhance calorie burning. This is particularly appealing to individuals seeking weight management solutions. The tea’s natural compounds stimulate thermogenesis, which effectively raises the body’s calorie-burning rate, potentially assisting those striving to maintain a healthy weight.

In addition to its metabolic benefits, matcha tea plays a role in detoxifying the skin. The antioxidants found abundantly in matcha tea help combat oxidative stress and contribute to skin health, aiding in the removal of toxins and promoting a clearer complexion. This aspect is particularly attractive to health-conscious millennials and Generation Z, who often grapple with skin issues, especially during periods of puberty and adolescence.

The calming properties of matcha tea are noteworthy as well. It contains L-theanine, an amino acid known for its potential to relax the mind and body. This has the dual effect of helping to alleviate stress and anxiety while potentially enhancing cognitive function. Matcha’s unique combination of L-theanine and caffeine can contribute to improved focus, heightened alertness, and even memory enhancement.

Regional Markets Highlighted in the Global Matcha Tea Market Report:


  • North America
    • S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • K.
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Saudi Arabia
    • A.E.
    • South Africa
    • Rest of Middle East & Africa

Top Companies Profiled in the Report:

AOI Tea Company, Aiya – The Tea, Nestlé, Tata Consumer Products Limited, Unilever, Marukyu Koyamaen, Encha, Hain Celestial, Tenzotea.Co, and Green Foods Corporation.

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