7Search PPC is one of the greatest real estate advertising networks on the market today. It is an efficient method of increasing revenue for your real estate company.
The real estate industry in India and globally has become extremely competitive. In the past, agents relied on networking skills and various offline means to sell homes. However, with the constant growth of digital technology and the amazingly growing number of Internet users, it has become easier to generate leads.
However, for real estate agents specializing in buying and selling high-end and super-luxury homes, this journey can seem a bit difficult. Indeed, lavish apartments are expensive and attract a limited audience. So whether it’s Google, Facebook or Instagram, you need to be extra careful when planning your luxury real estate ad campaign. Here are 10 powerful tips for creating luxury real estate listings that will help you generate quality leads at minimal cost.
1. Build an Online Presence
One of the most important steps in building an online presence is targeting the “most profitable keywords”. ARE NOT! we are not referring to the usual “high volume – low difficulty” keywords. We are talking about the keywords that convert the most.
It’s your brand!
Whether you’re a real estate agent or a developer, you need to invest in building a strong online presence. Indeed, the purchase of apartments, villas and other types of luxury real estate comes with huge financial investments. As a result, clients will want to look to real estate agents and builders with experience in this particular field.
So, before you decide to spend money to attract potential customers through luxury real estate listings, build your online presence. Develop websites, create engaging content, create social media profiles, implement a mix of paid and free marketing strategies, and promote content across multiple platforms. Interact with your current and former customer base to keep users engaged.
2. Understand your audience
Real estate creative ads are very local. Knowing who your audience is and what their desires are is essential before creating an ad. For example, if the target audience is a first-time homebuyer or seasoned buyer, or if they want to move in now.
In addition, you will need to identify marketing channels where you can find premium customers. Only when you are sure of what your target audience wants and what marketing channels are available can you refine your luxury real estate listing.
3. Ads Personalization
When your target is premium customers, you need to customize ads for each product. Along with custom text in copy targeting premium properties, focus should be on adding compelling visuals, creating compelling storytelling, and showcasing aerial or neighborhood footage through video. Indeed, you can improve your visibility by increasing how often you post luxury property listings on one marketing channel or above all. After all, to stay ahead in the race, you have to dominate the minds of your customers.
4. Highlight premium features
Is your property located in an upscale residential area? Was it designed by a famous architect?
You must highlight the distinctive features of the project of interest through a luxury real estate advertisement.
But remember that there is a difference between particularity and commonality. For example, marble floors, elevators, and modular kitchens are some of the common features of luxury homes and middle-income homes. However, USPs such as private home cinemas, Jacuzzis, sparkling panoramic sea views, and aesthetically pleasing interiors and exteriors are now prominent features of these ultra-luxury apartments.
While listing common features is necessary, your focus should be on highlighting the amenities and specifications that make your property unique.
5. Change your Google Play
When it comes to real estate digital marketing, Google Ads is a great vehicle for generating premium leads. On Facebook, you’re trying to reach a specific audience; However, on Google, the public already knows what they’re looking for. So when it comes to luxury real estate listings on Google, just adding relevant information will draw them to the project. Here are some tips that will help you create lead generation ads:
As stated earlier, your brand is the most effective lead generation keyword. So try to bid on your brand or someone else’s. As more users are searching for your brand, competition is reduced and your cost-per-click is reduced.
Write catchy Google headlines, be as specific as possible, and don’t forget to add relevant calls to action.
6. Get creative with creative people
When it comes to Google or Facebook real estate ads, you need to expose your attitude of experimentation to see which style or format works best for your ad campaign.
For example, if you want to highlight multiple features, you might consider posting a video ad. These videos must link to a landing page that explains the properties of the property. Alternatively, you can test both carousel and single-image ads on Facebook to see which delivers the best click-through rates.
7. Be brief
The average attention span of a person is 8 seconds. Also, with agents implementing different real estate marketing tactics, your luxury real estate listing faces stiff competition from listings in the same category. Therefore, you must convey relevant and important information in just a few lines or words. This includes, but is not limited to, property location and neighborhood, carpeted area, social amenities, local attractions, and more.
8. Rule ‘Gram
There are over 2.2 billion active users on Facebook and almost a billion active users on Instagram. Together, they create incredibly powerful platforms to take your real estate business to the next level. When it comes to running luxury real estate ads on Instagram, you have plenty of opportunities to explore. This includes narrative ads, photo and video ads, carousel ads, and more. So you can share real estate listings in many different ways!
9. Create a compelling CTA
As mentioned, serving up luxury real estate ads can be a bit difficult because of the small audience. So every CTA you create encourages customers to take the next step, i.e. do you want them to schedule a call with you or you want to invite them to the grand opening.
In addition to CTA, optimize your landing page to convert leads. Along with property and contact details, you can experiment by adding unique tools like mortgage calculators and 360-degree property views.
10. A/B testing is key
While in one copy you keep the same elements, in the other you can change the CTA, images, text, titles, and more. The main goal of A/B Testing is to determine the best technique for your luxury property listing.
Once your ads are running, you can compare performance by measuring metrics like impressions, click-through rates, and conversion rates. Before formulating a strategy for selling luxury real estate ads, you need to understand the psychology and requirements of high-end buyers. Special attention is paid to the design of a beautiful and sophisticated website.
In addition to posting high-quality images, further enhance your ads and website by including videos. If the property has views of rolling hills or verdant gardens, drone shots will work wonders.