UX is one of a handful of relevant acronyms in the world of eCommerce. It stands for user experience and it refers to the entire collection of features and factors that your website offers, resulting in a cumulative experience.
A positive user experience will result in higher time on page, more pages per session, greater overall engagement, more customer satisfaction, and likely, more conversions and sales.
On the flipside, a negative customer experience will result in a higher bounce rate and will cost you conversions and sales.
With that said, here are some things you can do to ensure a more positive UX – not the least of which is hiring a qualified eCommerce web design services provider to help you with the lift if you and your team are strapped for time.
Areas of User Experience to Prioritize
Fortunately, there are some concrete things you can do to create a better UX for visitors to your eCommerce website. Some of these are as follows.
- Ensure a high-quality mobile experience. As the majority of online shoppers switch to mobile shopping, it is critical that your website has not only a good desktop version, but also a quality mobile one.
- Take website loading speeds seriously. Compress images before uploading, scrub your website for excess code, and use a CDN or lazy loading if necessary. Use tools like Google’s Page Speed Insights to help you determine ways to make your website faster.
- If you don’t have one yet, purchase and configure an SSL certificate. Security is critical not only for SEO but also for the shopping experience.
- Make sure that contact information is clearly visible either at the top or bottom of the website.
- There should be multiple ways to navigate the online store, with at least a mega menu and a search bar visible and easy to use.
- The shopping cart icon should be visible (most designers place it at the top right of the page) and the checkout experience should be quick and painless. Do not under any circumstances charge hidden fees.
- Create opportunities for cross-selling and upselling. Top sellers should be openly promoted on the homepage, either in the hero banner or through clickable tiles.
- On the product page, create links to FBT, or “frequently bought together” items for cross-selling opportunities.
- Don’t scrape the web for duplicate images. Take your own product photography, it’s better for the user experience and produces a more credible website.
- Solicit reviews from customers and post them prominently on the homepage as well as on all product pages.
- Integrate your social media with your eCommerce website; this will gain you new followers and serve as a funnel for new leads.
- Monitor your GSC account for broken links and remove them as you find them. Disavow any toxic links to improve search engine optimization as well.
- Monitor GA4 for changes in user behavior and whenever you notice traffic to one page sliding, consider refreshing it with new copy.
- Don’t use duplicate copy on product pages; write your own, and answer client questions in it. This is better for UX and SEO.
Hire Professionals for eCommerce Web Design Services
Granted, while the suggestions here are somewhat high-level, they can still have a marked impact on UX. But it comes at a price. Implementing some of these changes can be time and labor-intensive.
This is the reason (along with the fact that working in the back end of an eCommerce platform can require no small degree of technical expertise) that many online entrepreneurs hire professionals for eCommerce web design services.
Professionals, especially those with a long tenure of service, are more than likely already quite familiar with these tenets of a positive UX and can put them into practice for your website quickly and relatively cost-effectively. Some web design agencies also have professionals on hand who are also familiar with digital marketing and can help improve your website to reach more of your target audience.
If you’re considering taking your website to the next level and cultivating a better UX, consider hiring eCommerce website design professionals today.