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Vietnam E-Commerce Market Report 2024, Industry Trends, Segmentation and Forecast Analysis Till 2032

IMARC Group, a leading market research company, has recently releases report titled “Vietnam E-Commerce Market Report by Application (B2C E-Commerce, B2B E-Commerce), and Region 2024-2032”, The study provides a detailed analysis of the industry, including the Vietnam e-commerce market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Vietnam E-Commerce Market?

Vietnam e-commerce market is projected to exhibit a growth rate (CAGR) of 9.36% during 2024-2032.

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Factors Affecting the Growth of the Vietnam E-Commerce Industry:

  • Infrastructure Development:

Vietnam’s e-commerce market growth is significantly influenced by infrastructure development, encompassing internet penetration, digital payment systems, and logistics networks. Improved internet accessibility, fueled by the expansion of broadband services and mobile internet, has facilitated greater online connectivity, allowing more consumers to access e-commerce platforms. Additionally, the establishment of efficient digital payment systems has enhanced transaction convenience and security, further incentivizing e-commerce adoption. Furthermore, investments in logistics infrastructure, including warehousing and last-mile delivery services, have streamlined supply chain operations, reducing delivery times and costs, thereby encouraging more consumers to engage in online shopping.

  • Rising Smartphone Penetration:

The proliferation of smartphones has emerged as a key driver of Vietnam’s e-commerce market growth. With a significant portion of the population owning smartphones, these devices have become primary tools for accessing the internet and engaging with e-commerce platforms. The increasing affordability of smartphones, coupled with expanding mobile data coverage and improving network speeds, has democratized access to online shopping, particularly among the younger demographic and urban residents. As a result, businesses are capitalizing on this trend by optimizing their platforms for mobile devices and offering mobile-friendly interfaces and applications to cater to the growing segment of mobile shoppers.

  • Government Initiatives and Regulatory Environment:

Government initiatives and regulatory frameworks play a pivotal role in shaping the trajectory of Vietnam’s e-commerce market. The government’s commitment to promoting digitalization and fostering a conducive environment for e-commerce development through policies and incentives has stimulated market growth. Initiatives aimed at enhancing cybersecurity, consumer protection, and intellectual property rights bolster consumer confidence in online transactions, consequently fostering e-commerce adoption. Moreover, strategic partnerships between the government and industry stakeholders, along with investments in digital skills training and entrepreneurship programs, contribute to building a robust e-commerce ecosystem conducive to sustainable growth and innovation.

Leading Companies Operating in the
Vietnam E-Commerce Industry:

  • Bach Hoa Xanh Trading Joint Stock Company
  • Cellphone S
  • FPT Digital Retail Joint Stock Company
  • Hoang Ha Construction and Investment Trading Joint Stock Company
  • MEDIAMART Vietnam Joint Stock Company
  • Sen Do Technology Joint Stock Company


Key Market Segmentation:

The report is organized into distinct sections as follows:

By Application:

  • B2C E-Commerce          
    • Beauty and Personal Care
    • Consumer Electronics
    • Fashion and Apparel
    • Food and Beverage
    • Furniture and Home
    • Others
  • B2B E-Commerce

By application, the market is segmented into B2C e-commerce (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and others) and B2B e-commerce.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

Region wise, the market is divided into Northern Vietnam, Central Vietnam, and Southern Vietnam.

Vietnam E-Commerce Market Trends:

The rapid penetration of internet and smartphone usage across the country. With more consumers going online, there’s a noticeable shift towards digital shopping platforms for convenience and a wider selection of products. Additionally, the government’s supportive policies towards digital economy and infrastructure improvements have significantly facilitated e-commerce activities. The young, tech-savvy population, eager to embrace new shopping trends and technologies, also plays a crucial role in the market’s expansion. These elements combined create a fertile ground for e-commerce growth, attracting both local and international businesses to invest in Vietnam’s burgeoning digital marketplace.

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Other Key Points Covered in the Report:

  • COVID-19 Impact
  • Porters Five Forces Analysis
  • Value Chain Analysis
  • Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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