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HomeBusiness NewsReasons why Most Clothing Brands Seem to be Using Luxury Apparel Boxes?

Reasons why Most Clothing Brands Seem to be Using Luxury Apparel Boxes?

Custom clothing boxes are the need of todays clothing brands to survive in the market full of competitors. It the packaging solutions that distinguishes the brands from each other. 

They reflect the quality of the clothes and personality of your brand. The luxury feel of the packaging grabs the attention of the customers at first sight. The customers do not hesitate to pay the price because they perceive high value of your products. 

One trend that has gained immense popularity among brands, particularly in the luxury segment, is the use of wholesale custom apparel. They are synonymous to luxury because all the expensive and pricy items come in these boxes. These luxury boxes exude an aura of exclusivity and sophistication that not only protects the product within but also elevates the brand’s image. 

Moreover, when you use custom luxury packaging boxes for your products, the customers perceive that you are offering high quality products because the nature of packaging reflects the essence of whatever packaged inside.

  • Elevated Brand Perception

Custom apparel with logo is designed to impress the customer at first sight and influence their buying decision.  They improve the brand perception through their luxury texture and attractive designs. They are designed in a way that they resonate with the worth of your apparel product. 

When customers receive a product in a custom luxury apparel box, it communicates that they are purchasing something exceptional. It carries all the essential information related to your brand, including the brand logo an identity sign that lets people recognize you in the crowd. It also contains the tagline and a particular design with a color pattern that only resonates with your brand.

  • Superior Protection for High-Value Items

Apparel boxes are made with cardboard which is the sturdiest material. It keeps the product safe from getting dirty or damage by the moisture. They ensure the safe delivery of the apparel items to customers doorstep. This elevates the customers trust and shopping experience. Customers feel satisfied while seeing their item delivered flawlessly in its pristine condition.

  • Eco-Friendly Options 

Luxury packaging manufacturers prefer sustainable and recyclable materials like cardboard, corrugated and kraft paper, also known as green packaging, that is biodegradable and causes no environmental pollution. It increases customers’ trust who are conscious about eco-friendly packaging and will consequently prefer your brand over the rest.


  • Memorable Unboxing Experience

Unboxing plays a key role in customers experience and on the basis of the unboxing customers judges the service and quality of the brand. Luxury apparel boxes are known for their unmatchable quality and luxurious feel. They have that magic of turning any product into an extraordinary one. 

They offer amazing embossing and printing surface which the brands can use to reflect their creativity. You can ask the manufacturers to add surprise elements that make the unboxing enjoyable  


The use of custom luxury retail packaging is a strategic choice for brands aiming to convey a sense of luxury, quality, and exclusivity. These boxes not only offer superior protection and customization options but also contribute to a positive unboxing experience. 

They are also versatile and can be used for multiple apparel products ranging from shirts to watches, belts, ties. Additionally, you can add inserts to provide a secure fit and protect such delicate items from damage. The product remains fix a t its place and doesn’t move from its place.