Tripadvisor Reviews: Stupefying Advantages For Your Business

Tripadvisor has become one of the world’s largest online travel platforms since its inception in the year 2000. Travel planning has evolved in this digitalized world. Tripadvisor comes into play when a traveler looks for a place to sleep, eat, or enjoy they look for online customer reviews. On visitor traffic and conversions, these online reviews have a significant impact. This is why you need to add a Tripadvisor review on your business website to make it online visible. 

Before millions of users, hotels, restaurants, and places positioned themselves daily. Before making a reservation, more than 60% of travelers around the world seek Tripadvisor reviews as per the reports of Comscore. It is crucial for every hotel or vacation place owner to look for methods to improve their ranking on Tripadvisor listing. It is vital to get some positive reviews on Tripadvisor that can help your business. Read this blog to learn more about Tripadvisor reviews and its importance. 

What Are Tripadvisor Reviews?

Reviews that are left for a hotel, restaurant, or vacation place from a traveler after they have used it are referred to as a Tripadvisor review. In the review, the customer put their thoughts about their experience at a certain place. Several aspects are considered like hygiene, amenities, staff, location, etc. before writing a Tripadvisor review for a hotel. 

For other travelers, Tripadvisor reviews are helpful and informative when looking for tours that meet their needs. Apart from providing valuable customer feedback, Tripadvisor reviews also positively impact the search engine optimization of your website. To determine website rankings into their rankings, search engines like Google use online reviews. 

Importance Of Tripadvisor Reviews For Businesses

Here are some of the main important reasons why Tripadvisor reviews are crucial for your business. 

1. Travelers Trust Online Reviews 

Most travelers trust other travelers more than the advertising of the brands and businesses. Travelers are more aware of the marketing and advertising gimmicks in this modern age so they are often unconvinced that the experience they will receive at your hotel is good. This will push them to look for online Tripadvisor reviews and learn from the experiences of other travelers. This will help them to make an informed decision whether to stay at your hotel or not. 

2. Responding To Reviews Is Critical 

One of the most impactful elements when considering the influence of Tripadvisor reviews on your hotel is that you shouldn’t ignore the negative reviews. It doesn’t matter how many positive reviews your website will cater but if there is a single negative review, the customers will surely read it. Customers are highly influenced by negative reviews this is why you need to respond to negative reviews. 

3. Your Online Reputation Is Impacted 

Tripadvisor reviews and rankings impact the online reputation of your hotel even if they are misleading. It is undeniable that your reviews, positioning, and online presence are going to contribute to your hotel’s reputation. Reacting to Tripadvisor reviews also plays a crucial role in the online reputation of your hotel. You need to respond to the reviews timely and engage with your customers. It will depict travelers who will see that you value the feedback of your customers. 

4. Tripadvisor Reviews Impacts Online Ranking

To get a higher online ranking, your hotel needs to have a high number of Tripadvisor reviews. Hotel owners want to have a higher ranking on Tripadvisor because it is highly impactful. The Tripadvisor ranking determines how many customers will discover your hotel online. On Tripadvisor, when travelers explore a page, they consider the top 5 results that appear on the screen. Another reason why Tripadvisor is important for you as a hotel or vacation place owner. 

How To Ask For Tripadvisor Reviews?

Getting Tripadvisor reviews sometimes can be a daunting task, here are some of the tips that you can use to get more reviews from your travelers. 

1. Select The Correct Method Of Request 

The right time and method are very important when you are asking for Tripadvisor reviews from your customers. Asking in the wrong way or too soon sometimes leads to an unhelpful or no review. You can’t ask a guest to provide you review when they are staying at your hotel or your vacation rental place. To ask for Tripadvisor reviews for your hotel, you have to wait till their stay is over or they’ve left your hotel. 

2. Make It Simple For Customers To Leave Review 

You should make it easy to leave reviews for your customers if you want to gain more Tripadvisor reviews for your hotel. You should provide a direct link to your Tripadvisor Business page or you can get the reviews with the help of customer review platforms. You must remind your customers that their feedback is valuable and plays a crucial role in your rankings. 

3. Request In Person At The End Of Their Stay 

To get reviews, one of the better ways is you ask for the reviews in person at the end of their stay or tour. You can get more responses from this method and also get better results. It is vital to ask for Tripadvisor reviews from customers in a method that will not bother them at the end of their stay or activity. 

Parting Note 

In the travel and hospitality industry, Tripadvisor is one of the greatest ways for businesses and brands to receive feedback and improve their online brand reputation. Tripadvisor reviews also reveal whether your customers are happy with your services or not. You can use this information for your benefit by making changes to help your business grow. If your business website has a good number of Tripadvisor reviews then it will help you to get more new potential customers.